hello there,
my name is william michael riedel. i am a visual thinker and completely in love with what i do. what establishes my work from that of others are my passion, dedication and willingness to expand my knowledge. i have a strong sense of design and the ability to carry it beyond print. being presented with a challenge is a motivational factor of my work and pushes me to experiment and go beyond the expected. i am highly determined and am never willing to settle for less. most importantly, i can admit my own defeat knowing that i will not stop until it is fixed and complete.
mission statement,
creating honest work for honest people, straight up.